One theory is that this Ohio trio discovered their dad's record collection AND weed stash on the same day. Being at the guitar player and bassist are brothers that is believable.
Another more convoluted, but more awesome theory is that they frozen in blocks of bongwater ice since 1972 strict instructions for be thawed out later when boogie based blues rock, after being flogged endlessly by fakers, old farts and dinks who will engage in conversations about "the blues" with you as long as it's only about Clapton and SRV (because, well, everything else was just a lead up to their "innovations and greatness"), needed good swift kick in the ass and proper resuscitation.
Mr. Rick Hall for initially making that observation) thought they won the battle.
You know the types. The ones that will tell you that "Guys like Robert Johnson and Son House were cool but they played out of tune" and "Sure, the James Gang were ok but it's the triple guitar attack in 'Hotel California' where Joe Walsh really shined."
It's also likely that those types are the ones responsible for when someone mentions "blues rock" to pals who's taste they respect and they will turn up their nose, give you a sideways glance and want to change the subject to something a bit more obscure.
Mount Carmel are here to here to bring the music back to the partiers, the weirdoes, the stoners and those who like to sway their hips. Back the types that know it's about having fun-not being told or asked they are from the guy on the mic, not worrying about stage lights and hoping they are people with the 8 grand they have tied up into their guitar, amp and pedals (because we all know the first thing people think of when they they think "Blues Rock" as an effect rack of digital effects, right? How else can you get that authentic sound"?) on stage more than the music itself.
Pare the songs down to their bare essentials. Trim the fat such as the drum solos and the "We are just more than blues-check out this acoustic part my guitar teacher taught me when I told him when I wanted to learn some classical piece" fruity frills. Keep the songs straight, greasy, to the point and NONE of them over the 5 minute mark.
From the backyard filled with the smells of burgers cooking on a charcoal fire and MaryJane smoke of the opener "Swaggs", the Bad Company if their bar rock didn't get them signed to Led Zep's label and the "C'mon maybe I know you wanna get get naked cuz you like the way I smell all sweaty" vibe of "Lullaby" Mount Carmel should be blasting out of every restored Monte' Carlo, Cutlass and Riviera, stuffing their pants with 20 dollar bills and having the Black Crowes get those pot leaf embroidered leather pants alternated and bowing to them on stage as the hand them over the crown.