At a first and somewhat casual listen I was thinking about counting how many records over the past couple years have been declared Pet Sounds for the modern age. After running out of fingers but before taking off my shoes to keep the tabulation straight I put the album on again. It made me realize that if I was going to start the review off on some kind of "You're not Brian Wilson" rant I would be off base and would look the fool (not that it would be the first time that's happened...but still). All Beach Boys references that can be made about this album would be from some of the things they made after that always touted holy grail of pop music. Y'know, like 20/20 and Sunflower. Even some people that consider themselves "big Beach Boys fans" those are albums that don't really ever come up much in conversation. It was a period when Brian Wilson's influence and musical vision on the band had become diminished due to his brain teetering on the edge of a cliff which left the others scrambling to keep something somewhat cohesive in the sound they had established with their fans. The problem with that though was pop music at the time was growing by leaps and bounds. The band did their best to stay loyal to their original sound while also attempting to keep up to minute. That's not to say those records didn't have their good moments but there were also a lot of things that just fell flat or were trying to hard.
Taking a wild stab in the dark it sounds as if members of Detroit's Conspiracy Of Owls (which includes cats who've done time in the Go, Rocket 455 and Human Eye just to rattle off a small bit of their lineage) must all own copies of both albums (and at least a couple of them having copies of Wild Honey and Friends in their record collection) and have had them on their turntables on a regular basis.
Making these comparisons aren't just because the Conspiracy Of Owls, dressed in cut off shorts, tank tops or unbuttoned shirts, hair that looks it needs to be washed with beards to match look like that era of the Beach Boys either. Two songs out of more than a few on the record that particularly show more than a nod to that wilderness period of the Wilson family and friends here are"Tower Of Diamonds" and "The New Me". The former, a song about the days of yore, except in this case not being about malt shops it's about things like when K-Mart was the main discount retail chain and they had a Frozen Coke machine always close to the front door, Sir Graves Ghastly was still on Saturday afternoon TV and video arcade we're located inside bowling alleys and roller rinks, has a cheerful about being melancholy Carl Wilson vibe. The latter about reawakening but without all that creepy Mike Love transcendental meditation hooey and his later rubbing shoulders with the Reagan's and money grab tricks.
To say that the brain into only clicks into just Beach Boys deep cut referencing while to Conspiracy Of Owls, though it does loom large over the entire album, would be short selling it. For example, the record's lead off track, "Puzzle People" would not sound out of place on Hawkwind's Quark, Strangeness and Charm while other tracks such as "Raving Mad" nods to Syd Barrett, mid-70's AM radio and "The Lesson" is a fine Flaming Lips from Soft Bulletin that the Flaming Lips didn't write.
Going in to this record expecting some crazy, wild and loud "Detroit Rock" record based on the members lineage could bum out to downright pissing off some listeners but for those looking for well crafted, harmony laden and clever psych-pop-this record is one that will make them smile.